The live streaming video provides the genuine, raw, and unedited connection that your audience craves. It engages them, draws them closer to your brand or organization, and rekindles your fan relationships. Following the 2020 lockdowns, live streaming proved its tenacity, becoming more popular and profitable than ever before. Global streaming increased by 21% between 2020 and 2021. When a trend begins to gain traction, it frequently begins in a small section of the internet. As the trend spreads, it consumes every platform, from blogging to Twitter to YouTube. Taking advantage of these trends as a live streamer will help you grow your audience faster.
How To Find Trends?
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Google Trends
Google Trends is a trend search feature in Google that displays the popularity of a search term. You can see whether a trend is rising or falling. Google Trends gives you incredible insight into the minds of the general public. The more people who search for a specific type of content, the more likely it is that audiences will find you. The website makes use of graphs to compare the search volume of various queries over time.
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Twitter
Twitter is well-known for its constantly changing trending topics. These topics can be as widely discussed as gossip or current events. Twitter’s trending topics are determined by the platform’s algorithm. They can be customized based on who you interact with, your interests, and your location.
- Personalize your trend preferences for the best Twitter experience. Twitter now allows you to customize the trending topics you see based on a few criteria. You can configure your geographic preferences so that you only see trends relevant to your current location.
- While the Trends page will display popular Twitter hashtags and topics based on your preferences, it may not always predict what you want to see. Twitter’s native search feature allows you to look up hashtags and trending topics.
Rising Trends Of 2022
Live streaming shopping
Streaming in Real Time Whether it’s a shopping event, a sporting event, a concert, or a product launch, your audience wants to be involved. With live stream eCommerce, you can go beyond traditional viewing and provide your audience with an interactive shopping experience they will enjoy. Facebook and Instagram intend to expand their built-in purchasing options for live shopping, making it even easier for users to buy during a live session.
Live-streaming music will become a new norm
Less people are listening to traditional radio stations, thus more people are making use of live-streaming live music as an alternative. The popularity of live-streamed performances will increase in 2022 because viewers enjoy the up-close, high-quality experience they provide. Live streaming your DJ sets or concerts is the way to go if you work in the entertainment sector.
Tiktok will takeover popularity in marketing
TikTok is likely to dominate other social media platforms in 2022 after achieving an immense amount of popularity in 2021. More than 1 billion people use TikTok, which has been downloaded more than 200 million times alone in the US. If anyone between the ages of 13 and 60 is your brand’s target market, TikTok is the best place for you to connect with them.
Twitch’s affiliate marketing program will be a next big thing
Despite the fact that Twitch was once more of a gaming show, content producers have taken use of its user-friendly business model to monetize their live streams. Once they start attracting a crowd, streamers can start earning money from their streams thanks to Twitch’s affiliate program. While Twitch offers an affiliate marketing platform that enables streamers to monetize their work, you may want to explore going it alone and committing to your own affiliate marketing strategy. Expert streamers can typically expect to generate between $3,000 and $5,000 per month while playing roughly 40 hours per week.
4K streaming resolution will be the demand of viewers
2022 will be the year of 4k streaming as more research and development and more time and energy are put into creating a seamless and efficient live streaming experience. Currently, 4K is the maximum quality available on the majority of streaming platforms. In fact, most original content from services like Amazon Prime Video and Disney+ is available in 4K, and that trend is likely to continue. But not every media is offered in 4K. The device, service, internet connection, and native resolution of the video all affect the resolution when streaming.
Second-screen experiences
The second screen experience, which effectively offers spectators supplemental content that supports and enhances the main event, is a current trend in live streaming. For instance, the Phoenix Suns built a second-screen fan experience with live contests, exclusive interviews, and real-time involvement when they intended to engage fans during the 2020 NBA season when they weren’t allowed to be in the arena owing to Covid-19. Furthermore, it provided the Suns and its associated brands with marketing opportunities.
