We were unaware of the future of eCommerce when Amazon launched its first online book sale in 1995.(online selling platform)
The US e-commerce market is constantly expanding. By 2025, eMarketer predicts it will reach $6.5 trillion.
Regardless of whether you’re selling real or digital goods online, you should always keep an eye on the latest trends.
This will help you gain greater traction, improve website traffic and sales, and better position your business to succeed.
So what are the most recent trends in eCommerce?(online selling platform)
Truth be told, COVID-19’s influence caused eCommerce demand to hit an all-time high in 2020. We anticipate that this acceleration will last through 2021 and beyond.
Following are 15 eCommerce trends in 2021 that every vendor should be aware of:
1. Mobile commerce is growing(online selling platform)
Your clients want to use their mobile devices to conveniently shop. As a result, it’s critical to enhance their buying experiences. More so considering that by the end of this year, mobile devices are predicted to account for over 73% of eCommerce purchases.
These numbers ought to motivate you to adopt cutting-edge mobile technologies and customer service capabilities in order to increase your revenues.
Consumers now have faith in brands to provide high-quality goods and services. Online retailers like Home Depot, 3Wishes, and Zappos provide the greatest products and have reasonable return policies.
Today’s consumers are more at ease than ever when they shop online using a mobile device. Computers, mobile gadgets, and the internet are heavily used by millennials and Gen Z in particular.
Consequently, it is clear why mobile shopping is on the rise.
2. Young Customers Are Revolutionizing the online marketplace
This study found that two out of three young customers between the ages of 18 and 34 are now spending more money to make purchases online than they did prior to the pandemic.
They spent more money online (57% more).
In contrast to the elder generation, customers aged 55 and over saw a 41% increase in their online spending.
Having said that, it’s critical to focus on this newer generation of consumers. Contrary to what you might believe, these consumers are not indecisive or naive. Most of the time, they don’t seek their parents, friends, or spouses for permission before making a purchase.
They can learn from online learning and tutoring sites like Udemy, Skillshare, etc. or obtain all the information they require from internet resources.
As a result, if you want to boost your sales potential, you need to start optimising your eCommerce site and products for them.
Where are the younger consumers to be found then? You should take social media networks into account.
Concentrate your efforts on social media marketing, as more than 50% of young consumers who buy products from independent firms do so after hearing recommendations from friends on the platform.
3. Carry out Dependable Customer Experiment
This eCommerce tendency should serve as a warning. It’s time to start paying attention to your consumers’ requirements and wants if you haven’t been closely monitoring them.
You may quickly uncover crucial possibilities to better serve your audience by conducting customer research.
According to Big Light co-founder Steve Borges, conducting quick customer research to spur innovation is the best method for shops to stay up with the constantly shifting demands, preferences, and behaviours of their patrons.
Retailers work in a setting where change is the only constant, to quote Borges.
Driving innovation that will improve the consumer experience will therefore be more important than ever this year and moving beyond.
In order to effectively build their concepts, brands must listen to their customers and keep a laser-like focus on their needs.
Whether you run your eCommerce business with a remote staff or face-to-face meetings, it’s critical to start paying attention to your clients. Give them your whole attention because they are the reason you exist as a brand in the first place.
4. Interact With Online Shops
Social media is where your customers are, so you should be there too.
If you urge every team member to share the message on their social accounts, effective social selling can pay off for your team building efforts.
Successful eCommerce businesses operate on a variety of platforms and distribution channels to reach customers where they are unwinding and spending more time.
Due to the epidemic, customers are acting bravely when they shop online. Alli Burg, manager of strategic partnerships at Shopify, thinks that businesses today must be innovative in their approaches to client interaction.
According to Burg, social commerce will increase through 2021 and beyond. Her forecasts are based on a number of variables, most notably Shopify’s significant declaration in 2020 that it would create deeper interfaces with Facebook, Google, and more recently TikTok.
For instance, Facebook Shops enables businesses and individuals to create a unique online storefront to assist customers using the Facebook and Instagram apps to make purchases.
5. AI and augmented reality will enhance online shopping
Do you regularly spend money online? Are you using augmented reality (AR) and artificial intelligence (AI) to increase online sales?
By 2022, online retailers are projected to spend $7.3 billion on AI, according to Juniper Research. At the end of the day, 120,000 retailers will embrace AR technologies to improve their customers’ shopping experiences.
Particularly consumers will profit from AI. because it may provide them with individualised advice and suggestions while they’re online. Providing the customers with the same in-store experience they are used to.
Artificial intelligence can recommend goods that customers are most interested in and likely to buy by using their previous purchase history. For instance, web hosting companies like Bluehost, DreamHost, and even WPX Hosting analyse website visitors and retarget them based on their browsing history.
Contrarily, augmented reality (AR) will allow shoppers to view products before making a purchase. The intended purchase can be seen and handled by the customer, concluding the sale.
You’ll see a significant rise in conversions and a decline in return rates if you integrate AI and AR into your online sales approach.
Calls can even be used to persuade clients to complete their purchases while they are still on the website thanks to advancements in customer support tools like predictive dialers.